Feels smooth and soft on the lips Easy to apply Good pigmentation Transfers minimally Buildable color Enrich lipsticks are now in a matte finish for the first time. Add some lovely color to your lips with the Lakme Enrich Matte Lipstick. The Vitamin E content nourishes your lips and makes them soft and supple. The lipsticks also contain olive extracts that replenish your lips while hydrating them. *The high color delivery feature ensures that you get long lasting shine and color.